Betfair Bookmakers
English Bet Exchange Betfair Online
Web: Betfair co uk
Phone: 0844 871 0000
Address: Betfair, PO Box 34467, London, W6 9WS, United Kingdom
The Bet fair group of companies ('Betfair') offers a global portfolio of gambling products and services. This includes the world's leading betting exchange (a concept pioneered by Betfair), which is provided in the UK. Betfair's other betting platforms include a bookmaking operation provided from Malta and a second betting exchange in Australia.
What is different about betting on Betfair?
Back or lay
When you "back" a selection (be it an individual, a team, horse, dog or other), you are betting that it will win. This is just like betting with a conventional bookmaker.
When you "lay" it, you are betting against it winning. This is what bookmakers traditionally do.
If you are a UK registered customer you are betting through the UK exchange, which means that your bets are being matched by other Bet fair customers. In this case, although Betfair knows who is on each side of every bet matched, you never know who you are betting against, as it may be a number of people matching your one bet. If you are registered with Bet fair from outside the UK you are betting directly against Betfair rather than other Betfair customers , but in all cases your privacy and the confidentiality of your bets is maintained by Betfair's secure site.